Marketing MBA Online Degree Programs

Marketing MBA online degree programs are designed to prepare students for careers in marketing, sales, and advertising.

An online MBA in marketing provides graduate students with a solid understanding of the current principles and strategies of various aspects of marketing. This includes market research, advertising, media strategy, product placement, consumer behavior, branding, sales, communications, and project management. The marking MBA is therefore designed to give students the skills necessary to manage the marketing need of an organization, by providing students with the business skills need for a good foundation in the art and science of merchandising and creating a desire for goods or services. Thus marketing is both an art and a science. Graduates with a marketing masters online degree and marketing talent and training are hence eligible to work in this dynamic field, both in commercial and non-profit associations of all sizes.

Selected Marketing MBA Online Degree Programs

Capella University - Online

• MBA - Marketing

Strayer University

• MBA - Marketing

American InterContinental University Online

• MBA - Marketing

Kaplan University

• MBA - Marketing

Westwood College

• MBA - Marketing Management

Post University

• MBA in Marketing

Colorado Technical University Online

• Master of Business Administration - Marketing

Keiser University eCampus

• MBA - Marketing

Grand Canyon University

• MBA with Emphasis in Marketing

The University of Liverpool

• Master of Business Administration - Marketing
• Master of Science in Global Consumer Marketing

Northcentral University

• MBA - Marketing

Full Sail University

• Master of Science - Internet Marketing

South University Online

• MBA in Marketing

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Marketing Education and Training

An online business marketing MBA degree prepares students for a marketing career working with senior management in various businesses and organizations. The degree also teaches students how to understand consumer behavior, how to develop effective advertising strategies, and how to communicate with consumers and businesses. Marketing courses may include human resources management, advertising, international marketing, promotion, operations management, supply chain management and logistics, finance, accounting, project management, and taxation. Other online marketing courses and international marketing MBA requirements may include:

• Marketing theories
• Marketing research
• Consumer behavior
• Customer relations management
• Product development
• Internet marketing
• The global marketplace
• Supply chain management and logistics
• Contract management

Careers in Marketing

The marketing MBA online degree leads to positions in corporate management, advertising, public relations, and corporate marketing manager. Positions are also available in customer relations, sales, and marketing research.

MBA marketing graduates often take on positions that include marketing manager, marketing director, vice president of marketing, business development manager, sales director, brand manager, public relations manager, and advertising and promotions manager.

Expected Salary and Projected Career Growth

The United States Census Bureau reports that with a master's degree you can earn you an additional $240,000 in salary over the course of your career. The United States Bureau of Labor Statistics (BLS) reports that the median annual wages in 2008 were as follows:

• Advertising and promotions managers - $80,220
• Marketing managers - $108,580
• Sales managers - $97,260
• Public relations managers - $89,430
• Advertising and promotions managers in advertising, public relations, and related services industry - $105,960

Graduates from marketing MBA online degree programs earn between $46,500 and $60,000. Salary.com reports that the median expected salary for a Marketing Director in the United States is around $141,000. The BLS also reports that the overall employment of advertising, marketing, promotions, public relations, and sales managers is projected to grow by 13% between 2008 and 2018.

Marketing MBA online degree programs and global management MBA degrees