An online advertising degree may be for you if you are a creative, communicative individual. Advertising degrees often fall under marketing degree and public relations programs.
Advertising is defined as a form of communication that is intended to persuade an audience to take some action for example purchase of a product or service. Careers are available in advertising, marketing, promotions, public relations, and sales. Advertising specialists design promotions for televisions, billboards, the Internet, magazines, movie theaters, etc. Jobs in advertising are expected to increase and careers in advertising are expected to also grow, according to the United States Department of Labor. Those with the necessary training and degree will have the best opportunities. In this highly competitive field it is extremely beneficial to seek out internship opportunities while still in school. The combination of experience on the job, training, and a degree can help you rise above the competition when it comes time to enter the workforce.
Advertising Degree Programs
- Bachelors Degree in Advertising
- Bachelor of Fine Arts Degree in Advertising and Design
Advertising Education and Training
An online advertising degree covers courses in design, color, typography, color theory, imaging, branding, marketing, advertising strategies, software and computer technology, publishing principles, and identifying and reaching a target audience.
In addition other course would be offered in consumer behavior, brand marketing, publishing technologies, and communications using different media forms and strategies. Internships are recommended, and in most schools this is a core requirement. Advanced adverting courses may include:
- Advertising Research
- Media Communications
- Internet Marketing
- Graphic Design and Visual Communications
- Strategic Brand Solutions
In an online advertising degree you would also learn about the visual elements for message creation, including concept development, story boarding, and communication online, and art direction. In your advertising master course work you would also learn about brand marketing, marketing research, and consumer behavior.
Creativity is the key to successful career in advertising. Advertising professionals can work in various settings including advertising agencies, public relations firms, graphic design companies, magazines and newspapers, in-house advertising agencies or departments of large companies, and with mass media as advertising sales representatives.
Many advertising agencies are divided into four departments including media, research, account services, and creative departments. As the Internet continues to grow, the advertising industry is gaining more opportunities for selling, designing, and arranging advertising on the Web. This will also create more opportunities for graduates masters in advertising degrees.
Estimated Income and Projected Career Growth
While this is a competitive field, there are various job options that are available with an advertising degree including marketers, promoters, and designers. A bachelors or masters degree in advertising will help you specialize in this area.
Jobs in advertising are in high demand and thus quite competitive. However, the jobs do pay well, and the United States Department of Labor (BLS) notes reports the following median annual income in 2008: For advertising and promotions managers – $80,220; marketing managers – $108,580; sales managers – $97,260; public relations managers – $89,430; advertising and promotions managers in advertising, public relations, and related areas – $105,960.
Also, the BLS reports that jobs in advertising, marketing, promotions, and public relations managers are estimated to grow by 13% between 2008 and 2018. Starting salaries with undergraduate degrees start from around $31,000 a year with either a campus or online advertising degree.