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Online Marketing Degree ProgramsAn online marketing degree is designed to prepare students with public relations skills, communications skills, marketing research skills, as well as sales techniques and technology skills. Marketing is the promotion, distribution and selling of products and services, including market research and advertising, and the strategies used in the sales, communications and business development processes. Jobs are available in advertising, marketing, promotions, public relations, and sales. Marketing takes place face-to-face, and through media such as television, the Internet, radio, magazines, journals, etc. Specializations are available as sales specialists, image consultants, advertising experts, promotions managers, market research and development, and artistic talent. Marketing is both an art and a science. Programs at the associate, bachelor, masters (MBA) are all designed to prepare students to work in various sector of marketing, including branding, fashion merchandising, advertising, sales, project management, public relations, communications, market research, and media strategy. Search for an Online Degree in MarketingLocate Marketing Degree Programs in your areaSelected Online Marketing Degree ProgramsGrand Canyon University
Jones International University
American InterContinental University Online
Western International University
Marketing Education and TrainingAn online marketing degree prepares students to identify customer needs and how to tailor the firm's services or goods to best fit the customer needs. Courses include target marketing, identifying target markets, communications, and product pricing. Areas of study under marketing are Internet marketing (e-commerce), advertising, public relations, telemarketing, and interactive marketing. In an online marketing degree you would likely be required to do an internship, both at the bachelors and masters level. Marketing is also an interdisciplinary field that draws on business administration and management, economics, business law, psychology, graphic design, statistics, communications, and technology. You may also be required to take marketing courses in international marketing, brand management, consumer behavior, consumer research, and mass communications and publishing. Graduate programs of study include the online marketing PhD, online marketing doctorate degree, online marketing master degree, and the online marketing MBA degree program. Careers in MarketingMarketing careers can take you in various directions. Marketing careers can be found in Market Research, Brand Management, Advertising, Promotions, Media Planning, and Public Relations. Specific marketing careers with an online marketing degree are available in:
Expected Salary and Projected Career GrowthCompanies invest millions of dollars annual on advertising because of global competition. Hence, growth in the advertising industry is expected to increase in the future. According to the United States Bureau of Labor Statistics, the jobs in advertising, marketing, promotions, and public relations managers are estimated to grow by 12% by 2016. Developing online marketing degree programs is one way that the industry is preparing for this growing, for example by creating Internet marketing degree programs. While income does vary by experience, education and industry, marketing professionals earn a median salary of about $99,000 with marketers in the computer industry earning about $120,000. Online marketing degree programs and advertising degree programs
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