Online Marketing Degree Programs

An online marketing degree is designed to prepare students with public relations skills, communications skills, marketing research skills, as well as sales techniques and technology skills.

Marketing is the promotion, distribution and selling of products and services, including market research and advertising, and the strategies used in the sales, communications and business development processes. Jobs are available in advertising, marketing, promotions, public relations, and sales. Marketing takes place face-to-face, and through media such as television, the Internet, radio, magazines, journals, etc. Specializations are available as sales specialists, image consultants, advertising experts, promotions managers, market research and development, and artistic talent. Marketing is both an art and a science. Programs at the associate, bachelor, masters (MBA) are all designed to prepare students to work in various sector of marketing, including branding, fashion merchandising, advertising, sales, project management, public relations, communications, market research, and media strategy.

Search for an Online Degree in Marketing

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Selected Online Marketing Degree Programs

• BS Marketing
• MBA with Emphasis in Marketing

Capella University - Online

• MBA - Marketing

Jones International University

• BABC in Sales and Marketing

Art Institute of Pittsburgh

• Bachelors in Advertising

• Bachelor of Science in Business Administration - Marketing
• Master of Business Administration - Marketing

Columbia Southern University

• Bachelor of Science Degree in Marketing
• MBA with Concentration in Marketing

Keiser University eCampus

• MBA - Marketing (Online)

American InterContinental University Online

• Bachelor's of Business Administration - Marketing
• MBA - Marketing

Western International University

• Bachelor of Science in Business / Minor in Marketing
• Master of Business Administration in Marketing

Herzing University

• BS in Marketing

Benedictine University Online

• Online Master of Business Administration (MBA) - Marketing

Marylhurst University

• MBA Marketing

DeVry University

• Bachelor's - Business Administration - Sales and Marketing

Post University

• A.S. in Marketing
• B.S. in Business Administration - Marketing

Kaplan University - Online

• MBA / Marketing

Western Governors University

• B.S. in Marketing Management

Ashford University

• BA / Business Administration - Marketing
• BA / Public Relations and Marketing
• BA / Social Science - Marketing
• MBA - Marketing

Marketing Education and Training

An online marketing degree prepares students to identify customer needs and how to tailor the firm's services or goods to best fit the customer needs. Courses include target marketing, identifying target markets, communications, and product pricing. Areas of study under marketing are Internet marketing (e-commerce), advertising, public relations, telemarketing, and interactive marketing. In an online marketing degree you would likely be required to do an internship, both at the bachelors and masters level.

Marketing is also an interdisciplinary field that draws on business administration and management, economics, business law, psychology, graphic design, statistics, communications, and technology. You may also be required to take marketing courses in international marketing, brand management, consumer behavior, consumer research, and mass communications and publishing. Graduate programs of study include the online marketing PhD, online marketing doctorate degree, online marketing master degree, and the online marketing MBA degree program.

Careers in Marketing

Marketing careers can take you in various directions. Marketing careers can be found in Market Research, Brand Management, Advertising, Promotions, Media Planning, and Public Relations. Specific marketing careers with an online marketing degree are available in:

• Advertising
• Public Relations
• Market Research
• Sales Management
• New Product Planning
• Non-profit Marketing
• Retail Marketing
• Brand Management
• Distribution Channel Management
• International Marketing

Companies invest millions of dollars annual on advertising because of global competition. Hence, growth in the advertising industry is expected to increase in the future. According to the United States Bureau of Labor Statistics, the jobs in advertising, marketing, promotions, and public relations managers are estimated to grow by 12% by 2016.

Developing online marketing degree programs is one way that the industry is preparing for this growing, for example by creating Internet marketing degree programs. While income does vary by experience, education and industry, marketing professionals earn a median salary of about $99,000 with marketers in the computer industry earning about $120,000.