Online Marketing Degree Programs

An online marketing degree is designed to prepare students with public relations skills, communications skills, marketing research skills, as well as sales techniques and technology skills.

Marketing is the promotion, distribution and selling of products and services, including market research and advertising, and the strategies used in the sales, communications and business development processes. Jobs are available in advertising, marketing, promotions, public relations, and sales. Marketing takes place face-to-face, and through media such as television, the Internet, radio, magazines, journals, etc. Specializations are available as sales specialists, image consultants, advertising experts, promotions managers, market research and development, and artistic talent. Marketing is both an art and a science. Programs at the associate, bachelor, masters (MBA) are all designed to prepare students to work in various sector of marketing, including branding, fashion merchandising, advertising, sales, project management, public relations, communications, market research, and media strategy.

Online Marketing Degree Programs

Capella University - Online

• MBA - Marketing

Post University

• A.S. in Marketing
• B.S. in Business Administration - Marketing

Kaplan University

• MBA / Marketing

Western Governors University

• B.S. in Marketing Management

Jones International University

• BABC in Sales and Marketing

Grand Canyon University

• BS Marketing
• MBA with Emphasis in Marketing

Colorado Technical University Online

• Bachelor of Science in Business Administration - Marketing
• Master of Business Administration - Marketing

Keiser University eCampus

• MBA - Marketing (Online)

American InterContinental University Online

• Bachelor's of Business Administration - Marketing
• MBA - Marketing

Herzing University

• BS in Marketing

Benedictine University

• Online Master of Business Administration (MBA) - Marketing

Devry University

• Bachelor's - Business Administration - Sales and Marketing

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Marketing Education and Training

An online marketing degree prepares students to identify customer needs and how to tailor the firm's services or goods to best fit the customer needs. Marketing courses include target marketing, identifying target markets, communications, and product pricing. Additional marketing classes may include:

• Marketing Management
• Internet Marketing and eCommerce
• Public Relations
• Persuasive Marketing Strategies
• Marketing Behavior
• Marketing Research
• Global Marketing

Areas of study under marketing are Internet marketing (e-commerce), advertising, public relations, telemarketing, and interactive marketing. In an online marketing degree you would likely be required to do an internship, both at the bachelors and masters level.

Marketing is also an interdisciplinary field that draws on business administration and management, economics, business law, psychology, graphic design, statistics, communications, and technology. You may also be required to take marketing courses in international marketing, brand management, consumer behavior, consumer research, and mass communications and publishing. Graduate programs of study include the marketing PhD, marketing master degree, and the marketing MBA degree program.

Careers in Marketing

Marketing careers can take you in various directions. Marketing careers can be found in Market Research, Brand Management, Advertising, Promotions, Media Planning, and Public Relations. Specific marketing careers with an online marketing degree are available in:

• Advertising
• Public Relations
• Market Research
• Sales Management
• New Product Planning
• Non-profit Marketing
• Retail Marketing
• Brand Management
• Distribution Channel Management
• International Marketing

Companies invest millions of dollars annual on advertising because of global competition. Hence, growth in the advertising industry is expected to increase in the future. According to the United States Bureau of Labor Statistics (BLS), the jobs in advertising, marketing, promotions, and public relations managers are estimated to grow by 13% between 2008 and 2018.

The BLS also reports that the median annual income in 2008 as follows: For advertising and promotions managers - $80,220; marketing managers - $108,580; sales managers - $97,260; public relations managers - $89,430; advertising and promotions managers in advertising, public relations, and related areas - $105,960. While income does vary by experience, education and industry, online marketing degree programs are one way that the industry is preparing professionals.