Lufthansa Group and Travix signed an agreement on long-term cooperation, in which one of the leaders of the world market of online tourism gets direct access to the reservation system based on the NDC standard – NDC Offer & Order Management System. In this way, Travix becomes a member of the NDC Partner Program, which displays all the possible products of the Lufthansa Group, which provides access to the most favorable fares for Austrian Airlines, Brussels Airlines, Lufthansa and Swiss flights and related services available only through distribution channels based on standard NDC.
Travix and Lufthansa Group agreed to contribute in the formation of a dynamically developing online tourism industry that requires advanced technological solutions to increase its flexibility and transparency, as well as the development and creation of promising tourist products. As a result, the clients of Travix will receive more attractive prices for air tickets, as well as a clear and transparent display of the conditions of transportation, for example, whether luggage is included and whether there is the opportunity to change the ticket or choose a seat.
“This is a unique opportunity to modernize the distribution landscape of air tickets in such a way to have impressions of customers from the purchase. The company Travix was one of the first to promote and offer its customers a flexible tariff system Lufthansa Group with various options, added at the request of the passenger, and display full information about the available services. Cooperating within the NDC Offer & Order Management System, both partners are taking consistent steps to innovate and demonstrate their role in the development of this market”, said the CEO of Travix International BV, John Mangelaars.
As leaders in their respective industries, Travix and Lufthansa Group are united by a common goal: to make the online ticket sales market more customer-focused, while increasing its efficiency and facilitating the introduction of innovative solutions in a dynamic technological environment.
“The launch of the NDC partnership program is another step towards creating an up-to-date business distribution model air tickets. Now we offer our partners a solution that has a number of advantages and combines technologies, services, special prices and content, as well as opportunities for strategic cooperation in the future”, said the sales director for Lufthansa Group, Heike Birlenbach.